Overview
The feature Bonus Point Campaigns allows you to run limited time campaigns where you’d multiply the original number of points offered in the “make a purchase” earning action if performed during the set time period.
This means customers who place an order at your store during this time will earn more points which they can then use to redeem a reward or enter your VIP program.
This guide shows you how to set up your first bonus point campaign.
Please note that this feature is available only in the Advanced plan.
Watch video tutorial 👇
Step 1: Add your Bonus Point Campaign in your Points and Rewards Program
Navigate to Points in the main menu;
Click on Bonus Points Campaigns
You’ll land on the welcome screen for the Bonus Points Campaigns feature from where you can create your first campaign:
Step 2: Create your first campaign
Click on the green Add Campaign button in the right top corner of the screen ( as marked on screenshot above)
Set up your campaign:
Choose a name for your campaign in Campaign name;
Add the points multiplier - this will multiply the original points in your “make a purchase” earning action setting ( for example: in your “make a purchase” earning action you have set: “ earn 1 point per $1 spent”. If you set in this campaign the multiplier to be 2, then your customers will “earn 2 points per $1 spent”. ) This multiplier also affects the VIP tier multiplier benefit.
Please note, if your customer is in a VIP tier ( unless you're excluding the VIP tier with conditions), they will earn significantly more points, depending on what multiplier u're offering as a VIP benefit. This will also be applied to the earning action description in the widget as well, so your customers will be able to see the new points multiplier too.
Set the time period during which will this campaign run - add a start date and time and an end date and time;
Conditions - you can run a bonus point campaign with few types of earning conditions:
The order must contain a specific product or product from a specific category/collection to qualify for the bonus point campaign benefit - product conditions;
The customer must have a specific tag to be eligible to use the bonus points benefit - customer conditions;
The customer must be in a specific VIP tier to be eligible for the bonus point benefit.
6. Preview your campaign settings in the preview box on the right;
7. Save your changes and enable the campaign.
Few things to keep in mind
You can launch multiple campaigns, but you can’t run 2 campaigns at the same time - this means you can’t choose a date and time for a campaign that has already been chosen in a different campaign;
Once the campaign ends - the “Edit” button seen in the main screen will disappear;
If you decide to disable a campaign before the scheduled time period ends, your customers will earn the regular amount of points when they place an order at your store or when Lootly receives the order (meaning, if the order was placed before the campaign was disabled, but sent to Lootly after the campaign has been disabled, the customer will not earn the bonus points).
That’s it!
Go ahead and run your first Bonus Points Campaign to incentivize customers to shop, earn points and then redeem them for valuable rewards at your store.