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How to create a commission offer

Create a commission offer for your affiliate program

Written by Aleksandra Velkova

Overview

The commission offer is the most important part of your affiliate program. This article guides you through the steps of creating it in Lootly and explains the different options to consider when doing so.

Watch a video tutorial👇


Step 1: Add new commission offer

To add a commission offer, navigate to Affiliates -> Commission Offers -> Add Offer

This will open the commission offer screen, where you’ll customize all the details about your offer.


Step 2: Customize your commission offer

In this screen, you’ll customize the following aspects:

Offer settings

  1. Offer name

  2. Choose a conversion trigger - understand conversion triggers

  3. Affiliate approval logic - if you check this option, all affiliates who apply to this offer, will be automatically approved.

Commission Structure

Define the type of commission you’ll offer in the program:

  • % of sales

  • Flat rate

  • Tiered commission

Once you choose the type of commission, you’ll define more details about it, such as:

  • % amount - if you choose % of sales as a commission type

  • $ amount - if you choose a flat commission type

  • Create tiers - if you choose a tiered commission type - learn how to create a tiered commission offer

  • Commission terms

Design

Here you set the texts customers and affiliates see for this offer. You can write them in any language. If you leave a field empty, the English text is shown.

  • The commission line shows:

- in the widget, in the affiliate section and on the affiliate's Financials page;

- on the rewards page, in the Affiliates section;

- in the Approved Affiliate email, through the `{offer-commission}` tag;

- on the affiliate registration page, through the `{offer-commission}` tag (the registration page uses your default offer).

You can use 2 tags:

- `{commission}` shows the commission with English wording, for example "15% of sale", "$5 per order" or "5%-10% based on total sales". This is the default.

- `{commission-value}` shows only the amount, for example "15%", "€5" or "5%-10%". Use it to write the text in your own language, for example `{commission-value} des ventes` shows "15% des ventes".

  • Customer Reward Text (only for offers with the coupon code trigger)

What the affiliate's friends get, shown in the widget's affiliate section. `{coupon-value}` shows the coupon amount in your store's currency, for example "€12" or "10%". Empty shows "{coupon-value} off coupon", for example "€12 off coupon".

  • Offer Type Text

Replaces `{offer-type}` in the Approved Affiliate email and on the affiliate registration page. Empty shows the commission type in English: "Percent of Sales", "Flat Rate per order" or "Tiered".

  • Affiliate Offer Icon and Customer Reward Icon

The icons next to the commission and the customer reward in the widget.

Advanced Options

In this section, you can configure the cookie days for this offer:

You can also set the order commissions logic, which controls if an affiliate can earn additional commissions from the same customer - if they make another purchase during the cookie days time limit.

Save your settings.


Your offer is now live.

You can create multiple commission offers for your program, but only 1 can be set as a default offer which will be displayed on your program registration page.


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