How social media points work
Ryan avatar
Written by Ryan
Updated over a week ago


Lootly offers multiple ways for customers to interact with your brand including your website, social media, blogs and with reviews. 

Offering the ability to reward customers for engaging with your brand on social media, is a great way to start a deeper connection with your users. 

Social Media options

Lootly allows you to award points for: 

  • Like on Facebook

  • Share on Facebook

  • Instagram Follow

  • Twitter Follow

  • Twitter Share

  • YouTube subscription

  • TikTok follow

Lootly will automatically award points to customers when they click on any of the options above, within the on-site widget 

Note:  Since Facebook, Instagram, YouTube and Twitter do not allow 3rd-party applications like Lootly to pull information about your followers on social media, it's impossible to know with 100% certainty that the customer followed through with the action. 

This means that customers when customers click "Like" or "Follow" from your Lootly widget, we are awarding points automatically at that point. 

Best practices for rewarding social media actions

  • Facebook Share - the option to reward customers for sharing on Facebook is intended when the link being shared is outside of Facebook. Add here a link to your store's home page, the rewards page (if you want to bring more attention to your amazing program offer), a product page (if you want to put a spotlights on a hero product or a product you wish to drive more awareness for) etc.

  • Facebook Like - opposite of the above, this is intended to drive more traffic to your Facebook page. Add your FB page url here.

  • Instagram Like - intended to drive more traffic to your IG page.

  • Youtube subscription - intended to drive traffic to your YT channel and more subscribers

The best way to get more relevant subscribers and followers on your social media channels is to make sure:

  • customers/channel visitors can instantly understand the topic you're covering on your channels and how it delivers value to them (description boxes in channels serve for that purpose)

  • content you share drives value, but it's also fun, engaging and people can relate to it. More importantly, they're hooked to interact with it - comment, like, share

  • visually attractive content - don't neglect the visual aspect of your content. People are visual creatures before all else.

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