This guide will help you connect Lootly and Klaviyo, so that important customer loyalty data is automatically pushed into your Klaviyo profiles. The setup process should take less than 2 minutes, however if you have any questions please contact our team via the Live Chat button on the bottom right.

To connect Lootly and Klaviyo together, you'll first need to generate a new Private API Key with Read/Write access. Within your Klaviyo account, you'll need to click into:

Once on this page, you'll need to give your API Key a name, such as "Lootly", and select "Custom Key" option. This is required, because you'll need to select the following various Read/Write Access permissions on the far right column:

Once completed, click "Create" on the top right.

After you've created the new Private API Key, you'll be shown a page on Klaviyo which contains your new key.

Click the Copy button on the far right to save your new Private Key. Next, you'll need to click back to your Lootly account and add this Key to your integrations section.

You're done!

Lootly data will now stream into Klaviyo as updates occur.

The integration will automatically push loyalty data into Klaviyo whenever a customer's point balance changes, in real time. If someone earns/spends points, Lootly will send updated loyalty data to Klaviyo and it will become available as a Custom Property. This is a profile example:

By default, we will send the following data points (based on which programs you have enabled):

Note: Simply connecting Klaviyo will not automatically update every customer at the point of connection. It will only update the next time their balance changes. The change triggers the sync.

Lootly pushes updated loyalty data into Klaviyo in real time. However, Klaviyo may update the data on their end with some time delay.