Create targeted email marketing campaigns in your Active Campaign email marketing tool based on customers’ loyalty data like points balance, VIP membership or unique referral url.
Follow this guide to integrate Lootly with Active Campaign and learn how the integration works.
Setting up the integration
Step 1: Add Active Campaign to your active integrations
Go to Integrations from the main menu in Lootly - > choose Active Campaign:
Step2: Enter the API keys
To obtain your ActiveCampaign API URL and Key, follow these steps:
Copy and Paste the URL and Key from this page into Lootly
Step 3: Save your changes.
How the integration works
The integration will stream loyalty data into Active Campaign whenever a customer's point balance changes. If someone earns/spends points, Lootly will send updated loyalty data to Active Campaign.
It will look like this:
The data points we sent are:
Simply connecting Active Campaign will not automatically update every customer at the point of connection.
It will only update the next time their balance changes.
The change triggers the sync.
You’re all set!