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How to connect Lootly with Active Campaign
How to connect Lootly with Active Campaign

Connect your Active Campaign account with Lootly and have customers’ loyalty data displayed in their customer profiles.

Aleksandra Velkova avatar
Written by Aleksandra Velkova
Updated over a week ago


Create targeted email marketing campaigns in your Active Campaign email marketing tool based on customers’ loyalty data like points balance, VIP membership or unique referral url.

Follow this guide to integrate Lootly with Active Campaign and learn how the integration works.

Setting up the integration

Step 1: Add Active Campaign to your active integrations

  • Go to Integrations from the main menu in Lootly - > choose Active Campaign:

Step2: Enter the API keys

To obtain your ActiveCampaign API URL and Key, follow these steps:

  • Click Settings

  • Click Developer

  • Copy and Paste the URL and Key from this page into Lootly

Step 3: Save your changes.

How the integration works

The integration will stream loyalty data into Active Campaign whenever a customer's point balance changes. If someone earns/spends points, Lootly will send updated loyalty data to Active Campaign.

It will look like this:

lootly active campaign

The data points we sent are:

  • Point balance

  • Referral URL

  • Birthday

  • VIP Tier


Simply connecting Active Campaign will not automatically update every customer at the point of connection.

It will only update the next time their balance changes.

The change triggers the sync.

You’re all set!

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