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How to connect Lootly with Mailchimp
How to connect Lootly with Mailchimp

Connect your Mailchimp account with Lootly and have customers’ loyalty data displayed in their customer profiles.

Aleksandra Velkova avatar
Written by Aleksandra Velkova
Updated over a week ago


Create targeted email marketing campaigns in your Mailchimp email marketing tool based on customers’ loyalty data like points balance, VIP membership or unique referral url.

Follow this guide to integrate Lootly with Mailchimp and learn how the integration works.

Step 1: Create your Mailchimp API Key

Within your Mailchimp account:

  • Click Settings

  • Click Account

  • Click Extras > API Key

  • Click “Create API Key”

Once created, copy the key.

Step 2: Enable Mailchimp in Lootly

  1. Go to Integrations in Lootly’s main menu -> Overview -> choose Mailchimp:

2. Paste in your Mailchimp API key

3. Enable the integration.

4. Save your changes.

Lootly will send the following data in your contacts profile information.

  • Point Balance

  • Referral URL

  • Birthday

  • VIP Tier

How the integration works

The integration will stream loyalty data into Mailchimp whenever a customer's point balance changes. If someone earns/spends points, Lootly will send updated loyalty data to Mailchimp.

It will look like this:

mailchimp loyalty

You're all set!

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