Create targeted email marketing campaigns in your Mailchimp email marketing tool based on customers’ loyalty data like points balance, VIP membership or unique referral url.
Follow this guide to integrate Lootly with Mailchimp and learn how the integration works.
Step 1: Create your Mailchimp API Key
Within your Mailchimp account:
Click Extras > API Key
Click “Create API Key”
Once created, copy the key.
Step 2: Enable Mailchimp in Lootly
Go to Integrations in Lootly’s main menu -> Overview -> choose Mailchimp:
2. Paste in your Mailchimp API key
3. Enable the integration.
4. Save your changes.
Lootly will send the following data in your contacts profile information.
How the integration works
The integration will stream loyalty data into Mailchimp whenever a customer's point balance changes. If someone earns/spends points, Lootly will send updated loyalty data to Mailchimp.
It will look like this:
You're all set!