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How to integrate Lootly with
How to integrate Lootly with

Connect your Cinch account with Lootly and have customers’ loyalty data displayed in their customer profiles.

Aleksandra Velkova avatar
Written by Aleksandra Velkova
Updated over a week ago


Create targeted email marketing campaigns in your Cinch marketing enablement tool based on customers’ loyalty data like points balance, VIP membership or unique referral URL.

Follow this guide to integrate Lootly with and learn how the integration works.

Step 1: Create data fields in Cinch

The first step to this integration is to create the data fields in your Cinch account so they can be populated with the loyalty data points for your customers.

To do this:

  1. Login to your Cinch account

  2. Click Assets -> Data Fields

  3. Click Add new

  4. Add the following 3 fields names/values:

  • Points

  • VIP Tier

  • Referral URL

    cinch data fields

Once done, save any changes and you’re done on the Cinch side.

Step 2: Connect Lootly to Cinch

Next step is to connect your Lootly account to your Cinch account.

To do this:

  1. Login into your Lootly account;

  2. Go to Integrations -> Overview -> choose Cinch from the list

  3. Click Connect and follow the instructions

  4. Enter the required credentials (your Cinch account email and password)

  5. Make sure the integration is enabled

  6. Save your changes

How the integration works

Now that Lootly is connected to your Cinch account, it will push customer loyalty data points into the customer profiles in Cinch:

Point balance

Vip tier


Referral url

Please note that simply connecting Cinch will not automatically update every customer at the point of connection.

It will only update the next time their balance changes.

The change triggers the sync.

You're all set!

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