Create targeted email/SMS marketing campaigns in your SmartrMail email marketing tool based on customers’ loyalty data like points balance, VIP membership or unique referral url.
Follow this guide to integrate Lootly with SmartrMail and learn how the integration works.
Setting up the integration
Step 1: Add SmartrMail to your active integrations in Lootly
Go to Integrations from the main menu in Lootly - > choose SmartrMail:
Add the API key from SmartrMail -> enable the integration and save:
To find your API key (token) in SmartrMail, go to Profile > Settings > Integrations, and you should see the api key at the top:
How the integration works
The integration will stream loyalty data into SmartrMail whenever a customer's point balance changes. If someone earns/spends points, Lootly will send updated loyalty data to SmartrMail.
Lootly will send the following data points:
Merchants can then utilize this integration to send out segmented email marketing campaigns based on smart segments:
You’re all set!