All Collections
Lootly Apps
How to integrate Lootly with SmartrMail
How to integrate Lootly with SmartrMail

Connect your SmartrMail account with Lootly and use customers’ loyalty data in your email or SMS marketing campaigns.

Aleksandra Velkova avatar
Written by Aleksandra Velkova
Updated over a week ago


Create targeted email/SMS marketing campaigns in your SmartrMail email marketing tool based on customers’ loyalty data like points balance, VIP membership or unique referral url.

Follow this guide to integrate Lootly with SmartrMail and learn how the integration works.

Setting up the integration

Step 1: Add SmartrMail to your active integrations in Lootly

  • Go to Integrations from the main menu in Lootly - > choose SmartrMail:

smartrmail loyalty
  • Add the API key from SmartrMail -> enable the integration and save:

connect smartrmail neto

To find your API key (token) in SmartrMail, go to Profile > Settings > Integrations, and you should see the api key at the top:

How the integration works

The integration will stream loyalty data into SmartrMail whenever a customer's point balance changes. If someone earns/spends points, Lootly will send updated loyalty data to SmartrMail.

Lootly will send the following data points:

Point balance

VIP tier


Referral url

Merchants can then utilize this integration to send out segmented email marketing campaigns based on smart segments:

You’re all set!

Did this answer your question?