Overview of nudges

Nudges serve to prompt your customers to engage with the program widget from the moment they sign into their store account or even when they land on your website. Lootly has several different types of nudges, each designed to support a specific use case scenario.

This guide explains the 5 nudge types, why you should use them and how to configure them in Lootly.


How to access the nudges

To access nudges in your Lootly account, navigate to Display -> Nudges:


Types of nudges

In the new screen, you’ll find 5 new nudge types, each designed to target a specific use case scenario.

Nudge type 1: Increase Referral Sharing

What triggers this nudge?

  • This nudge is triggered when customers are on your thank you page.

Why is it important?

  • The nudge increases your referral program’s visibility and accessibility. Furthermore, it reminds your customers of the reward they can receive if they send a referral.

Nudge type 2: Increase account creation

What triggers this nudge?

  • This nudge is shown when a customer is a first-time visitor to your e-store.

Why is it important?

  • Customers who create store accounts are more likely to come back and shop again with you. Plus, you get to know them and personalize your communications with them.

Display control

  • You can control where this nudge shows on your website by adding the URL of the page on which you don't want the nudge to popup - for example, on the account creation page.

Nudges type 3: Increase reward usage

What triggers this nudge?

  • This nudge is displayed when a customer has rewards available and are on the cart page.

Why is it important?

  • Remind customers of their available rewards right where it matters the most: on the cart page. This increases your redemption rate significantly and thus helps improve program performance.

Display control

  • You can specify the URL on which you want the nudge to show only - for example, show this nudge only on the cart page.

Nudges type 4: Increase point spending

What triggers this nudge?

  • When customers have enough points to spend for a reward, this nudge is triggered.

Why is this nudge important?

  • Customers should spend their points and obtain rewards. This nudge prompts them to engage with the program widget and choose a reward they’ll spend their points on. This improves your point redemption rate.

Nudges type 5: Increase order value

What triggers this nudge?

  • When you run a bonus point campaign, you can notify customers that they can earn more points by spending during this time.

Why is this nudge important?

  • Making sure people are instantly aware you’re giving extra points if they spend money with you during a specific time period.

Display control

  • You can specify the URL on which you don't want the nudge to show - for example, the checkout page.


Next steps

Check out the new nudges in your Lootly account and enable them today!

Reach out to us if you have any questions, we’re happy to help.

Did this answer your question?