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Introduction to Insights & Reports
Introduction to Insights & Reports

Learn how well your loyalty & referrals program is working for your business

Ryan avatar
Written by Ryan
Updated over a week ago

Overview

Lootly makes it easy to visually see what's working with your loyalty program, what areas could use improvement in order to help you make adjustments in real-time.

Types of Reports

Lootly offers two types of content reports each filled with varying amounts of data to help you get the entire picture of your loyalty program. These types are: 

  • Program Overview

  • Referrals

Program Overview

The program overview reporting section helps you understand what point actions & rewards are being utilized the most, in addition to understanding the overall value Lootly is generating for your business. 

This reporting section has the following sub-reports to view: 

  • Value Generated - this shows your total reward & referral revenue and order count. This is basically the amount of net value of an order after a Lootly coupon is used and also a referral order. This is the #1 most important metric merchants look at to determine how well Lootly is working for them.

  • Investment - this shows the value of each reward being utilized by a customer, in addition to how much you are spending per month on Lootly. 

  • Points Earned - this shows your popular earning actions

  • Rewards Issued - this shows your popular spending rewards

Utilizing this data can help you understand what customers love about your rewards program, such as what point actions they are using the most or which items they are redeeming for rewards. 

Referrals

If you're utilizing the referrals program at Lootly, this report is meant to help you understand how well it's working for your business. In addition, to showing which social sites are driving the most traffic to your site - and their related orders. 

This reporting section has the following sub-reports to view: 

  • Value Generated - this shows your total referral revenue, order count and avg order value. 

  • Shares - easily see which sharing options are driving the most traffic to your site, split into easy to read graphs for Email, Facebook, Twitter, SMS, WhatsApp and Facebook Messenger.

 

  • Clicks - similar to shares, this section indicates which sharing option has the most clicks. 


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